I have extensive experience leading both general market and multicultural campaigns. These are some of the projects I've enjoyed working on most. Ask me about my work for B2B and growth marketing.
Warren For President
“I have a plan for that.”
Yes, she did. And every single one of them needed to be communicated to the extremely diverse Spanish-speaking population of the United States. I helped build a team of talented translators / content creators as well as establish a Spanish glossary for the high-volume campaign.
Neutrogena SkinU
Our SkinU campaign brought celebrities, Neutrogena scientists and TikTok users together to have authentic, unfiltered conversations about skin.
Tic Tac Digital/Social
The one big message for this campaign: Tic Tac now has GUM. Say it loud and clear, and make it fun.
Home is Here
An initiative for FWD.us, we established a brand strategy and voice for what became a powerful movement in favor of DACA; the campaign culminated with a rally that took place on the steps of the Supreme Court.
Rise + Vote
With the shortest of timelines, we brought this voting initiative (a call for people of faith to exercise their right to be heard) to life just a few weeks before the 2020 election.
