I've led creative across political campaigns, fintech, healthcare, and consumer brands. I'm drawn to work that earns trust, taps into culture, and makes complicated things easier to understand.
Home is Here
An initiative for FWD.us, we established a brand strategy and voice for what became a powerful movement in favor of DACA; the campaign culminated with a rally that took place on the steps of the Supreme Court.
Warren For President
“I have a plan for that.”
Yes, she did. And every single one of them needed to be communicated to the extremely diverse Spanish-speaking population of the United States. I helped build a team of talented translators / content creators as well as establish a Spanish glossary for the high-volume campaign.
Tic Tac Digital/Social
The one big message for this campaign: Tic Tac now has GUM. Say it loud and clear, and make it fun.
Rise + Vote
With the shortest of timelines, we brought this voting initiative (a call for people of faith to exercise their right to be heard) to life just a few weeks before the 2020 election.
DailyPay
I lead brand voice and content strategy for the category leader in earned wage access. The work: making financial wellness tools accessible and trustworthy for hourly workers and their employers.
